Certificate in Google Ads
In this course we will cover the best practices for setting Google Ads and Bing Ads accounts.How to access performance and tips for optimization steps to reach your page search marketing goals.This course lesson will start by walking you through how pay per click works, the pros and cons of doing pay per click marketing and the ideal approach to setting up your accounts from the ground up. Then you will learn how to set up a budget, how to determine success and what metrics do you utilize during that determination. We will then explore more advanced techniques and troubleshooting tips to make sure you are getting the most of your paid search dollars.
Lastly you will get some tools of the trade and overall tips to carry with you for your ad account optimization effort.Pay Per Click or PPC is a great marketing channel that’s basic nature is very simple and offers a lot of control not available with most marketing channel while the base of working with PPC fairly remains simple and straightforward, it is getting more and more complex with additional functionalities being offered everyday. This course aims to set you with the best foundation possible so that no matters how many features and functionalities are introduced, you have a solid foundation to build on.
You will have different marketing goals based on the industry where you are working.
Towards the end of this course we will review everything you have learned, do some hands on practical with concepts learned and explore resources which will help students to keep abreast with ever changing PPC landscape.
Google Ads Campaign Management
Due to COVID19 Pandamic, most of schools,colleges, institutions and universities are closed. This has seriously impacted future of students.Their careers are now at stake. Government has proposed online education as the solution to this issue. So to align with this we have reduced the course fee for all diploma and certification programs. On top of that new students can get flat 10% additional discount using coupon code SKILL20.
PS: Due to sudden surge in students enrollement, For all new enrollment, we are doing additional verification check as per guidance provided by fraud department. It will take 24 hours to make online video lessons come live on your dashboard post verifcation of your account. We appreciate your patience.
New Lessons are added in the curriculum as per the guidelines set by our advisory council.
This Course Curriculum is now updated.
Due to error in code we lost our lesson contents while updating the website. This have impacted some of students who were online. We assure you that our team is working on it .we will be up and running in few hourse. For the time being we have remove the test. Do not worry , all your course progress status data is intact so it will not impact your learning path. We sincerly appreciate your patience.