Certificate in Google Ads

 

 In this course we will cover the best practices for setting Google Ads and Bing Ads accounts.How to access performance and tips for optimization steps to reach your page search marketing goals.This course lesson will start by walking you through how pay per click works, the pros and cons of doing pay per click marketing and the ideal approach to setting up your accounts from the ground up. Then you will learn how to set up a budget, how to determine success and what metrics do you utilize during  that determination. We will then explore more advanced techniques and troubleshooting tips to make sure you are getting the most of your paid search dollars. 

Lastly you will get some tools of the trade and overall tips to carry with you for your ad  account optimization effort.Pay Per Click or PPC is a great marketing channel that’s basic nature is very simple  and offers a lot of control not available with most marketing channel while the base of working with PPC fairly remains simple and straightforward, it is  getting more and more complex with additional functionalities being offered everyday. This course aims to set you with the best foundation possible so that no matters how  many features and functionalities are introduced, you have a solid foundation to build on.

 

You will have different marketing goals based on the industry where you are working. 

 

Towards the end of this course we will review everything you have learned, do some hands on practical with concepts learned and explore resources which will help students to keep abreast with ever changing PPC landscape. 

 

Introduction

1
Welcome Notes
2
What is SEM

Google Ads

1
Intro to Google Ads
2
Keyword Match
3
Ad relevancy
4
Landing Pages
5
Landing pages demo
6
Ads Account Structure
7
Campaign Troubleshooting
8
Creating Ad Campaign
9
Keyword Strategy & Tools
10
Keyword Planner
11
Introduction to Google Analytics
12
Ads Quality Score
13
Ad Extensions
14
Adword Editor

Google Ads Campaign Management

1
Create a New campaign
2
Keywords Research for Ad Copy
3
Getting Keyword Ideas
4
Creating Keywords Bucket
5
Creating Keyword Bucket II
6
Competitive Research
7
Bulk Uploading Keywords
8
Bulk Uploading Ads
9
Creating Campaign Sitelink
10
Dynamic Keywords Insertion
11
Tracking Conversions inside Google Ads Console
12
Campaign Setting using Interface
13
Campaign Setting using Editor
14
Remarketing Advertising
15
Creating Remarketing Campaign
16
Search Query Report
17
Google Ads Reports
18
Ad Serving Reports

Google Analytics

1
Introduction to Google Analytics
2
Analyzing Google Analytics Report

A/B Testing

1
Introduction to A/B Testing
2
Optimizely Overview
3
Analyzing your A/B Test Report
It typically takes 24 Hours to verify your enrollment once you made your online payment. You will receive a confirmation mail once this verification is completed. Your online learning class get automatically activated after this verification. Till that time you will see blank class session. No need to worry on this. If you still have any issues , please contact the help desk via live chat or email.
There is no eligibility criteria to enroll for Certification Courses. Although we expect our students to least finished their high school /10th Grade before taking these Diploma Course. These will help them to understand concepts better.
When you apply for job, a diploma or certificate acts only add weightage to your resume and make you eligible to apply for job advertisement. It is like a gatepass for getting interview calls. However you must also know skills required to do the job, else you will not be able to clear job interview. At Skillbeam you learn these skills which make you fit for the job.
Membership Package are for students and professionals who want to be Lifelong learners. If you are willing to get certified in multiple courses, Membership plan is highly recommended. But if this is your first time on Skillbeam we suggest you to enroll with One Time Payment Option.
You have unlimited access to these course materials, provided you are not sharing your login credentials with others. In case you share your login credentials your certificate becomes automatically invalid.
These courses are designed in such a way that students can complete them as per their convenient time. There is not attendance tracker however the lessons are delivered in drip fashion - this means unless you complete one lesson you cannot move to next lesson. So the more number of days you delay, the more the duration of your course get extended.
NO , we are not a diploma mill. We are an online skill development and training marketplace, which means you have to complete the course as per the guidelines provided and within stipulated time to get the diploma certificate.
This course is available in English Language. So basic understanding of English is must for students enrolling. In future we have plan to roll out course in other languages.
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

 

2020-05-20

Due to COVID19 Pandamic, most of schools,colleges, institutions and universities are closed. This has seriously impacted future of students.Their careers are now at stake. Government has proposed online education as the solution to this issue. So to align with this we have reduced the course fee for all diploma and certification programs. On top of that new students can get flat 10% additional discount using coupon code SKILL20. 

 

05/02/2020

PS: Due to sudden surge in students enrollement,  For all new enrollment, we are doing additional verification check as per guidance provided by fraud department. It will take 24 hours to make online video lessons come live on your dashboard post verifcation of your account. We appreciate your patience.

 

05/04/2020

New Lessons are added in the curriculum as per the guidelines set by our advisory council.

 

04/04/2020

This Course Curriculum is now updated. 

 

04/02/2020

Due to error in code we lost our lesson contents while updating the website. This have impacted some of students who were online. We assure you that our team is working on it .we will be up and running in few hourse.  For the time being we have remove the test. Do not worry , all your course progress status data is intact so it will not impact your learning path. We sincerly appreciate your patience.

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Enrolled: 3059 students
Duration: 1 Month
Lectures: 37
Video: 92 hours
Level: Advanced
Certificate in Google Ads
Price:
₹5,999 ₹2,999