Diploma in Digital Marketing

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4.2
5 reviews

This is a comprehensive Course which will cover all aspects of Digital Marketing in Detail. Every student participating in this course is entitled to receive Diploma Certificate.Participants of this program can easily get jobs because every company today is hiring digital marketing professionals. 

This course has been divided into 10 modules, 4 Assignments and 2 Tests. Diploma will be awarded at the end of final term. 

Why to Study Digital Marketing ?

As per recent survey done by Skill Development Department, Diploma in Digital Marketing is considered as the most advanced course in Digital Marketing ever created. Today, it is the Number 1 skill for getting job in the world , because of the huge demand of digital marketing professionals in every industry. 

Why to Enroll for this course?

In today’s time crunch environment, globally people are searching for products,services and information online. Every information you need is at your fingertips out there . People are flocking to the web for product services and information. This has created a huge demand for digital marketing professionals in every industry. Today everyone is looking to hire digital marketing experts, but there is a shortage of trained digital marketing people.

What is inside this course?

In this course we will first create a foundation by defining how online marketing works and identifying its distinctions and components. In addition to discussing planning an online marketing strategy as well as determining your target audience and measuring the result of your marketing efforts. Planning and Building a website is crucial for your online marketing strategy. From creating a site architecture,sitemap to building a wire-frame,  selecting a domain and hosting company; we will explore the  necessary steps for getting your site up and  running. From there we would take  the key elements for establishing a web presence including training compelling online content in the form of blog posts, articles, social media posts, online press releases and even email newsletters.Great website content can only take you little far without  having an audience,  so we will cover how to reach and  grow your audience through successful search engine marketing including Search Engine Optimization,local search and paid search(PPC).  We will see how to harness the power of social media including Facebook, Twitter and LinkedIn as well as blogging  to keep your audience updated,informed and engaged.And finally we will dive down into online advertising as well as email marketing to help gain valuable sales & exposure.

Remember – Being Slow is the same STOP  when it comes to  Digital marketing so get started with Digital Marketing Program Today.

Online Marketing Fundamentals

1
Introduction to Digital Marketing
2
What is Online Marketing
3
Building a Foundation
4
Planning a website for Online Marketing
5
Building and Optimizing a Website
6
Optimizing a website
7
Content Marketing
8
Search Engine Marketing
9
Social Media Marketing
10
Blogging
11
Online Advertising
12
Email Marketing
13
Conclusion to Online Marketing

Email Marketing basics

1
Introduction to Email Marketing
2
Email Marketing basics
3
Building a Mailing List
4
Designing an Effective Mailing Strategy
5
Making Your Email Content Valuable
6
Creating Effective From address and Subject Lines
7
Combining Email with Social Media
8
Maximizing Campaign Results
9
Conclusion to Email Marketing

Social Media Marketing

1
What is social media marketing
2
Understanding the value of social media markeing
3
Comparing Facebook and Twitter
4
Before you start marketing
5
The big picture of Twitter
6
Creating a brand presence
7
Exploring Interface of Twitter
8
Defining Objective for Twitter
9
Developing Communication Guidelines
10
Writing High Quality Tweets
11
Evaluating Frequency for Tweets
12
Using Retweets
13
Understanding Hashtags
14
Rich Media in Tweets
15
Attracting Followers
16
Choosing who to follow
17
Identifying Relevant Topics & Conversations
18
Tools for Twitter
19
Customer Service Considerations
20
Controversy of Buying Followers
21
Creating Brand Presence in Facebook
22
Exploring the Interface in Facebook
23
Defining Objective for Facebook
24
Writing High Quality FB Posts
25
Evaluating Post Frequency
26
Rich Media in Posts
27
Increasing Fan Count
28
Adding Page Tabs & Apps
29
Engaging with Fans
30
Reviewing Facebook Analytics
31
Reviewing Twitter Analytics
32
Next Steps in Social Media Marketing

Facebook Advertising Fundamentals

1
Introduction to Facebook Advertising
1 Min
2
Facebook Ads Overview
3
FB Advertising Terminology
4
Creating Facebook Ads
5
Additional Advertising Option
6
Managing Existing Ads
7
Viewing Advertising Data
8
Implementing Best Practices for Facebook Advertising
9
Conclusion -Facebook Advertising
2 Min

Linkedin for Business

1
Introduction to Linkedin Ads
2
Developing Your LinkedIn Business Strategy
3
Finding your Linkedin audience
4
Engaging your LinkedIn Audience
5
Creating a Dynamic Company Page in Linkedin
6
Content Marketing in Linkedin
7
Recruitment with Linkedin
8
Conclusion with Linkedin for Business

Youtube Projects for Marketing

1
Introduction to Youtube projects
2
Understanding Youtube
3
Strategic Planning & Media Structure
4
Creating Content for You tube
5
Working with Youtube channels
6
Social Media Marketing with Youtube
7
Integrating Youtube with WordPress
8
Advertising on Youtube
9
Next Steps in Youtube Marketing
10
Exercise Youtube Marketing

Pay Per Click Fundamentals

1
Introduction to PPC
2
Understanding PPC Marketing
3
Setting Up PPC Advertising Account
4
Setting Campaign & Ad Group
5
Managing Keywords
6
Creating Ad Copy
7
Knowing Quality Score
8
Leverage Existing Platforms
9
Evaluating Performance & Optimizing
10
Offiline Editors and Tools
11
Pay Per Click Advertising
12
Bidding Strategies PPC vs PPI
13
Digital Advertising & PPC

Google Ads- Digital Advertising

1
Welcome to Digital Advertising Class
2
Intro to Google Ads
3
Keyword Match
4
Ad Relevancy
5
Demo- Landing Pages
6
Ads Account Structure
7
Campaign Troubleshooting
8
Creating Campaign
9
Keyword Strategy
10
Google Keyword Planner
11
Google Analytics Strategy
12
Ads Quality Score
13
CTR with Ad Extensions
14
Adword Editor
15
Create a New campaign
16
Keyword Research
17
Creating Keywords Bucket
18
Creating Keyword Bucket II
19
Competitive Research
20
Bulk Uploading Keywords
21
Bulk Uploading Ads
22
Creating Campaign Sitelink
23
Using Dynamic Keyword Insertion
24
Tracking Conversions inside Google Ads Console
25
Campaign Setting using Interface
26
Campaign Setting using Editor
27
Remarketing Advertising
28
Adding Remarketing Tag
29
Creating Remarketing Campaign
30
Search Query Report
31
Google Ads Reports
32
Ad Serving Reports
33
Introduction to Google Analytics
34
Advanced Google Analytics Report
35
Introduction to A/B Testing
36
Optimizely Overview
37
Analyzing your A/B Test

Google Tag Manager

1
Welcome to Google Tag Manager Lesson
2
Understanding Google Tag Manager
3
Understanding GTM hierarchy
4
Understanding Permission & Security
5
Installing Container
6
Installation of Container on WordPress
7
Google Analytics In-Built Tags
8
Clicktale Builtin Tags
9
Fundamentals of Basic Variables
10
Implementing GTM Variables
11
Triggers
12
Kick-off Google Analytics Events with Triggers
13
Creating Versions
14
Import-Export Configurations
15
Preview and Debugging
16
WASP to Debug
17
Custom HTML Tags
18
Best Practice for HTML Tags
19
Data Layer Concepts
20
Populating Data Layer with Push
21
Google Analytics Integration with Data Layer
22
Next Steps for Google Tag Manager GTM

Search Engine Optimization

1
How do Search Engine Function
2
What is SEO
3
Importance of SEO
4
White Hat vs Black Hat SEO
5
Keyword Research for SEO
6
Keywords,Keyphrases and Log Tail Keywords
7
Keyword Research-Google Keyword Planner
8
Keyword Research- Google Analytics
9
Keyword Research- Bing Ads
10
Leveraging Competitors Keywords
11
Keyword Analysis for SEO
12
Calculating Keyword Efficiency
13
Analyze Keywords with Google Trends
14
Searcher Intent
15
Content Optimization for SEO
16
Keyword to Page Matrix
17
Keyword Density and Word Count
18
Optimizing Page Content
19
Optimizing Images
20
SEO Tracking
21
Google Webmasters Tool
22
Tracking Traffic with Google Analytics
23
Tracking Pagerank -Alexa,Similarweb score

Improving SEO and Page Rank

1
Know your SEO Rank
2
Optimize Website
3
Foundation of Website Optimization
4
Outward Facing Components
5
Coordination for Rank

Local SEO

1
Introduction to Local SEO
2
What is Local SEO
3
How to do Local SEO
4
Review of Local SEO
5
Ranking on Search Engine for Local
6
Expectations for Local SEO
7
Category of Local SEO
8
Keywords Selection for Local SEO
9
Modifiers in Local SEO
10
Competition in Local SEO
11
Local SEO Strategy
12
Optimizing for Local SEO
13
Leverage Technique for Local SEO
14
Integrate Local SEO Search
15
Localized Search Value Add
16
Speed Matter
17
Efforts for Local SEO
18
On Page Optimization Technique for Local SEO
19
Title for Local SEO
20
Heading for Local SEO
21
Breadcrumbs for Local SEO
22
Site Maps for Local SEO
23
Tracking SEO Mertrics
24
Setup Google Analytics for Local SEO
25
Webmaster Activity for Local SEO
26
Citation for Local SEO
27
Consistency
28
Directories for Local SEO
29
MOZ Toolkits
30
Working with Google My Business
31
Biz View of MyBusiness
32
Backlinks for Local SEO
33
Backlink Strategy for Local SEO
34
Reviews for Improving Conversion
35
Securing your Local Reviews
36
Locations Based Marketing

International SEO

1
What is International SEO
2
Overview of Global Search Engine
3
Optimizing for Country or Language
4
Determining Target Market and Audience
5
Site and Server Architecture for International SEO
6
Leveraging Local and Regional Detection
7
Server Location and Hosting Consideration
8
Core Functionality worldwide
9
Multilingual Content
10
Hreflang annotations
11
Language Country Tag Usage
12
GWT for International SEO
13
International Content Strategy
14
Handling Localization & Unique Content
15
On Page Optimization for International SEO
16
International Keyword Research
17
Cultural Considerations
18
Evaluating Local Country Specific Competitions
19
Link Building for International SEO
20
Measuring International Campaigns
21
Segmentation of International Data
22
Tools for International SEO
23
Next Steps for International SEO

Affiliate Marketing

1
Welcome Notes for Affiliate Marketing Class
2
What is Affiliate Marketing
3
Exercise on Affiliate Marketing
4
Expectations for Affiliate
5
Earnings in Affiliate Marketing
6
Costs Associated
7
Models of Affiliate Marketing
8
Core Concepts of Affiliate Marketing
9
Types of Affiliate
10
Tracking Affiliates
11
Freedom in Affiliate Marketing
12
Agreements for Affiliate
13
Website for Affiliate
14
Disclosures
15
Open Affiliate Account
16
Selection of Affiliate Products
17
Common Enimies and Competitors
18
Value Addition by Affiliates
19
Applying Strategies
20
Monetizing with Affiliate Marketing
21
Datafeeds and APIs
22
Coupons and Deals
23
Social with Mobile
24
Email Management for Affiliates
25
Creative Creations for Affiliate Marketing
26
PPC for Affiliate Marketers
27
Conclusion of Affiliate Marketing
This program is equivalent to a full time Diploma Program, and it is designed in such a way that students can study as per their convenient time. However it is advisable that student must devote 2-3 hours daily to get full benefit from this program. The course content, video lectures, study materials, assignments and test series are available 24/7 so there is no restriction on the time. Whenever you want you can sign in and take the course.
It typically takes 24 Hours to verify your enrollment once you made your online payment. You will receive a confirmation mail once this verification is completed. Your online learning class get automatically activated after this verification. Till that time you will see blank class session. No need to worry on this. If you still have any issues , please contact the help desk via live chat or email.
Membership Package are for students and professionals who want to be Lifelong learners. If you are willing to get certified in multiple courses, Membership plan is highly recommended. But if this is your first time on Skillbeam we suggest you to enroll with One Time Payment Option.
You have unlimited access to these course materials, provided you are not sharing your login credentials with others. Incase you share your login credentials your certificate becomes automatically invalid.
When you apply for job, a diploma or certificate acts only add weightage to your resume and make you eligible to apply for job advertisement. It is like a gatepass for getting interview calls. However you must also know skills required to do the job, else you will not be able to clear job interview. At Skillbeam you learn these skills which make you fit for the job.
This course is available in English Language. So basic understanding of English is must for students enrolling. In future we have plan to roll out course in other languages.
These courses are designed in such a way that students can complete them as per their convenient time. There is not attendance tracker however the lessons are delivered in drip fashion - this means unless you complete one lesson you cannot move to next lesson. So the more number of days you delay, the more the duration of your course get extended.
NO , we are not a diploma mill. We are an online skill development and training marketplace, which means you have to complete the course as per the guidelines provided and within stipulated time to get the diploma certificate.
There is no eligibility criteria to enroll for Certification Courses. Although we expect our students to least finished their high school /10th Grade before taking these Diploma Course. These will help them to understand concepts better.

 

2020-05-20

Due to COVID19 Pandamic, most of schools,colleges, institutions and universities are closed. This has seriously impacted future of students.Their careers are now at stake. Government has proposed online education as the solution to this issue. So to align with this we have reduced the course fee for all diploma and certification programs. On top of that new students can get flat 10% additional discount using coupon code SKILL20. 

 

05/02/2020

PS: Due to sudden surge in students enrollement,  For all new enrollment, we are doing additional verification check as per guidance provided by fraud department. It will take 24 hours to make online video lessons come live on your dashboard post verifcation of your account. We appreciate your patience.

 

05/04/2020

New Lessons are added in the curriculum as per the guidelines set by our advisory council.

 

04/04/2020

This Course Curriculum is now updated. 

 

04/02/2020

Due to error in code we lost our lesson contents while updating the website. This have impacted some of students who were online. We assure you that our team is working on it .we will be up and running in few hourse.  For the time being we have remove the test. Do not worry , all your course progress status data is intact so it will not impact your learning path. We sincerly appreciate your patience.

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Enrolled: 4588 students
Duration: 3 Months
Lectures: 265
Video: 580 Hours
Level: Intermediate
Diploma in Digital Marketing
Category:
4.2 out of 5
4.2
5 reviews
Price:
₹15,999 ₹2,999