Diploma in Facebook Advertising
This is comprehensive course on using Facebook for Marketing.The course is divided into 3 modules, 2 assignments. During the course students will learn various strategy, tools and techniques for using facebook for marketing.
1.Facebook for Business
Having a business presence on facebook is essential for nearly any type of business these days. In this course you will learn everything you need to get started and get your business all setup using facebook. We will start you off by taking you through the basics of what facebook for business is all about. This is where we will discuss Who what when where and why being on facebook as a business persona. And we will also discuss the big difference between facebook profile and facebook pages for business.Then we will take case study of two businesses and build your facebook business page. We will start off by planning it out and Developing an asset package putting it all together.
Finally we will talk about developing our community and using facebook as an effective marketing tool for driving your business for growth. We will cover quite a bit of other topics, tips and hacks related to facebook marketing as we progress through the course.
Lets go ahead and jump right in into the course to begin our journey in Facebook for Business.
2.Facebook Advertising Fundamentals
Welcome to Facebook Advertising Module
In this course we will take a look into how to create effective advertisements and publish them on facebook. We will be walking you through each step ,drill down on core concepts and provide you with Valuable insights along the way. We will review the basics of advertisement ,how they work and how to organize ads. From there we will look at defining advertising objectives, formulate and distribution strategy,crafting relevant targets and decide on advertising budget. As you will progress through this course, you will be taking the times learning the ins and outs before you start. We will even go beyond the Basics of creating an ad. You will learn to manage your advertisement , view reports, analyze them and do Refinement of your ad based on Success metrics. We will even explore what it makes for a good ads and review some tweaks which you can use to Increase your ad performance
We are excited to provide you with a Solid foundation to achieve your advertising goals.
3. Advanced Facebook Advertising
Facebook advertising course on the basics Improvement tracking Facebook retargeting and whenever it based advertising you have a basic understanding of Facebook advertising Facebook advertising campaigns.
In this course we will take an in-depth look into facebook advertising which will take you beyond the basics of using facebook as an efficient marketing tool.You will be learning about Power Editor, which is an integrated tool for creating and managing new advertisement campaigns.
We will also take a look into Page Post that are hidden, build custom audiences and Implement conversion Tracking.Then from there we will look at Facebook Re targeting, add bulk sheets and plenty of other advertising tips.
This course assume that you have a basic understand of Facebook Advertising concepts, terminology and familiar with navigating the Facebook interface.If you are not already familiar with these concepts take a look at the Basics of Facebook Advertising Fundamentals course here on Skillbeam. This fundamental course will bring you up to speed.
This course is a great place to start if you are looking to take your campaign to the next level, be familiarized with the latest interface or to get new ideas for your next advertising projects.
Introduction to Facebook Advertising
Managing Ads & Campaign
Creating Custom Audiences
Advanced Power Editor Features
Using Conversion Pixel
Facebook Business Manager
Retargetting on Facebook
Advanced Advertising Tips
Due to COVID19 Pandamic, most of schools,colleges, institutions and universities are closed. This has seriously impacted future of students.Their careers are now at stake. Government has proposed online education as the solution to this issue. So to align with this we have reduced the course fee for all diploma and certification programs. On top of that new students can get flat 10% additional discount using coupon code SKILL20.
PS: Due to sudden surge in students enrollement, For all new enrollment, we are doing additional verification check as per guidance provided by fraud department. It will take 24 hours to make online video lessons come live on your dashboard post verifcation of your account. We appreciate your patience.
New Lessons are added in the curriculum as per the guidelines set by our advisory council.
This Course Curriculum is now updated.
Due to error in code we lost our lesson contents while updating the website. This have impacted some of students who were online. We assure you that our team is working on it .we will be up and running in few hourse. For the time being we have remove the test. Do not worry , all your course progress status data is intact so it will not impact your learning path. We sincerly appreciate your patience.